Mr. Jones promises to make you a BIG, BIG star! He owns the biggest house on your street, drives a better sports car, and will always be cooler, richer, and more powerful. He knows everyone and often hangs around up-and-coming celebrities or music producers. In his company, you’ll have to step up and compete or face defeat. You’ll be drawn to the subtle ways Mr. Jones exerts powers over your decisions. He makes it hard for you to hate him because he seems like such a nice guy. Slyly, he’ll implant an inferiority complex without you noticing, encouraging you to trade up and level up. Even if it means extending yourself financially or putting your current relationships at risk. With Mr. Jones, your kids will need to go to a better private school and college. He’ll one-up you on vacations, friends, jewelry, libations, and really anything else. You’ll believe you’re in his circle of trust, but honestly, you’ll never be enough in the company of Mr. Jones.